Yay! We're the merit winner of APICTA 2022
Turn Your Hotel Website Into a Direct Booking Machine
Softinn gives hotel marketers the tools to launch campaigns, run promotions, and win back guests from OTAs — all without needing IT help
The Challenges Hotel Marketers Face
Marketing a hotel is tough when:
OTAs dominate search results and take heavy commissions.
01
Running promotions requires technical support or third-party vendors.
02
03
It's hard to measure which campaigns actually drive bookings.
04
Guest engagement drops without timely offers and smart remarketing.
How Softinn Helps You Win
Launch Campaigns Quickly
Create, publish, and manage promotions on your hotel website and booking engine in minutes. No coding required.
Win Back Direct Bookings
Use Softinn's booking engine, smart pop-ups, and remarketing tools to encourage guests to book directly with you.
Track Marketing Performance
Access real-time reports to see which promotions work and which to improve — helping you spend smarter, not harder.
Engage Guests Like E-Commerce Leaders
With intelligent pop-ups and personalized offers, you can engage website visitors before they leave.
Softinn's Framework
The Direct Booking Path
Most hotels treat direct booking as a feature. We treat it as a path — a repeatable system that wins guests back from OTAs and keeps them booking with you. Our booking engine is built on this exact framework, so your strategy and your software pull in the same direction.
Pull visitors to your own website — not the OTA listing where you pay to be seen.
Exclusive perks, better rates, and promo codes that make booking direct the obvious choice.
A fast, commission-free booking engine with local payment gateways built in.
Traffic → Offer → Convert. The playbook for SEA independent hoteliers.
Steal our direct-booking playbook
The same framework our booking engine is built on — broken into steps you can run this month.
Download freeBooking Engine · Promotions
Run Campaigns That You Can Actually Prove
Build creative promotions with exact rules, then see the redemptions and revenue each code brings in. No IT tickets, no guessing which campaign worked.
Be creative — with rules you control
Design the promotion that fits your campaign, then set exactly who can use it and when. Stop discounts from leaking into dates you can't afford.
Track redemptions & revenue per code
Every code is tracked end to end. See how many times it was redeemed and how much direct revenue it generated — so you can double down on what works and retire what doesn't.
| Code | Discount | Redemptions | Direct revenue | Share |
|---|---|---|---|---|
| RAYA25 | 15% off | 128 | RM 41,200 | |
| STAY3PAY2 | Free night | 74 | RM 28,650 | |
| DIRECT10 | RM 10 off | 59 | RM 12,980 | |
| WEEKDAY | 12% off · Mon–Thu | 33 | RM 7,410 |
What Other Hotel Marketers Say:
💬 "Softinn makes it easy to run promotions ourselves. We've cut OTA dependency and doubled our direct bookings from campaigns we launched in-house."
— Marketing Executive, Malacca
Free Resources for Hotel Marketers
Learn More
Ultimate Guide to Hotel Direct Booking
The tips and tricks to increasing your hotel revenue. Get more direct bookings, attract and convert high-value guests on your official website.
A Quick Guide to Google Free Booking Link
Learn what, how and why Google's newest change in the hotel industry can help you increase your revenue.
Guide to Content Marketing for Hotels
All you need to know about content marketing for hotels. Develop a hotel brand & showcase your property's unique story on your hotel website.
More Resources Available Here
Download free guides packed with tips to grow your hotel business.
Ready to Boost Your Hotel's Direct Bookings?
Book a Free Demo with Softinn