Make IT Easy for Hotel

Our Mission

To make hotelier work easier

Our Vision

To connect 100 tools that improve hotelier productivity

Our Story

Softinn = Hotel Tech, a hotel e-commerce solutions provider and run Letsgoholiday.my marketplace

JeeShen

JeeShen
CEO

Caren

Caren
COO & CFO

Kenny

Kenny
Business Development Manager

Farahin

Farahin
Digital Marketing Executive

Farisya

Farisya
Project Management & Digital Marketing Executive

Aifaa

Aifaa
Business Management Executive

Bahiyah

Bahiyah
Product Team Lead

Chen Lian

Chen Lian
Senior Full-Stack Developer

Izz

Izz
Full-Stack Developer

Elouise

Elouise
Business Analyst

Zhe Kai

Zhe Kai
Coding Ninja

Hong Yi

Hong Yi
Coding Ninja

Wee Zheng

Wee Zheng
Coding Ninja

Tian Hoe

Tian Hoe
Coding Ninja

Ginger

Ginger
Coding Ninja

En Hong (Desmond)

En Hong (Desmond)
Coding Ninja

Looi

Looi
Coding Ninja

Hafiz

Hafiz
Design Ninja

Shawn

Shawn
Coding Ninja

Adam

Adam
Softinn ambassador

Our Core Values

Join Softinn

We're hiring! Our latest job openings are now available.

Our Track Record

100 GO DIGITAL Success Stories: Amanjena resort

Recognised by MDEC as one of the GoDigital champions & MDEC featured one of our merchants (The Amanjena Resort) as success story in GoDigital journey.

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2021
Mac
First Softinn Hybrid Hotel Kiosk deployed

Hotel Kiosk available in Market and Beverage Vending Machine.

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2021
Jan
Featured on Free Malaysia Today (FMT)

From freelancing students to digital empire, the story of Softinn.

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2020
Aug
Launched Softinn Channel Manager

We developed and launched our own channel manager amid MCO.

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2020
Jun
Member of Alibaba eFounders Fellowship

Softinn is chosen as Fellow of Alibaba eFounders. Joining 47 entrepreneurs from 6 countries to be the champions for the new economy.

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2019
Jun
Global Finalist of K-Startup Grand Challenge

Softinn emerged as top 40 finalist out of 1,500 companies around the globe, and accelerated by SparkLabs for 4 months in South Korea.

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2017
Dec
Winner WIT Japan & North Asia Start-up Pitch

Softinn is the proud victor of the 2017 WIT Japan & North Asia Start-up Pitch, powered by Amadeus Next.

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2017
Jun 15
Malaysia Largest Hotel Chains Use Softinn

Rangkaian Hotel Seri Malaysia decided to use Softinn on their official website and adopting latest technology from Softinn to increase direct bookings.

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2016
Jun 16
Winner of Echelon TOP100

Softinn has been crowned the TOP100 competition at the Echelon Asia Summit 2016 held in Singapore EXPO.

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2016
Jun 16
Hong Kong WTIA Asia Smartphone Apps Contest

Softinn BnBee app won merit prize in the Advertising and Marketing category of Hong Kong WTIA Asia Smartphone Apps Contest.

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2015
Jan 05
MaGIC e@Stanford Cohort 2014

Attended two weeks immersive program at Palo Alto, California for full exposure to Stanford & Silicon Valley innovation thinking and the latest practices.

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2014
Nov 05
On BFM Radio

Interviewed by Freda Liu on "Open for Business". Our first radio interview.

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2013
Dec 02
Alliance Bank SME BizSmart Challenge

Softinn selected as one of the top 13 finalists by the esteemed judges. SP Setia president and CEO Tan Sri Liew Kee Sin is the chairman judge for the contest.

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2013
Oct 05

Our Shareholders