Hotel Website CMS

with Content Management
System (CMS)

User-friendly website content management system built
specifically for hotelier. No programming skills required.

Get a Quotation
hotel website content management system

Create and Own your Website

Build your brand with a quality website, achieve your sales target.
Ming Garden Hotel


Worth of MICE enquiries
generated, Ming Garden

Hotel Seri Malaysia


Increase of site pageview
within a month, Rangkaian
Hotel Seri Malaysia

Embun Luxury Villas


Increase in direct bookings.
Not using OTAs at all, Embun
Luxury Villas

87.5% of guests visit a hotel's website before booking.

CMS Administration

Hiring a programmer to add a promotion page? Fixing a grammar mistake on your website taking you days? Update your website content; no programming skill required. Be in control.

SEO Optimized

Get found on Google with our built-in SEO optimization service. We develop your hotel website with SEO in mind, and we tested with SEO tool before publishing it.

Mobile-Responsive Design

82.3% of the travellers prefer to book a hotel via mobile phone. It's essential to have a responsive website to fit all devices for the best viewing experience.

Integrated with Booking Engine

Drive more reservations with an online booking engine. Install our zero commission booking engine to increase direct bookings. Starts converting lookers to bookers.

Get to Show the Latest Offer and Promotions Get to Show the Latest Offer and Promotions

Get to Show the Latest Offer & Promotions

The biggest hindrance for a hotel marketing executive is to get the nicely crafted promotion material on your hotel website.

We solved that by allowing content editing on your website. Be agile. Set them free so they can create as many campaigns as they want to bring more sales leads.

Showcase Your Best Offer - Inspire Direct Bookings

E-commerce manager can now track, optimize sales conversion and work with the revenue manager to increase revenue.

We simply can't imagine how an e-commerce manager performs his / her job without an editable website system.

Showcase Your Best Offer - Inspire Direct Bookings Showcase Your Best Offer - Inspire Direct Bookings
Create Landing Page & Blog Post

Create a landing page for your marketing campaign. If you're into content marketing, you may also create blog posts.

Inspire Your Customers

Inspire Your Customers by showing them the nearby attractions. Share with them your insights and the best food around; they will appreciate you for it.

Manage Testimonial & Review

Feature your guest reviews and testimonials. Appreciate your regular customers to increase brand loyalty.

Popup Box

The most useful tool to highlight the current offer. Create attractive popup forms to generate more leads.

Live Chat

Install live chat widget and start engaging your website visitors.

Google Analytic Tracking

Tracking, measuring, adjusting and repeat to improve your business.

What’s Included

Softinn Website CMS is a user-friendly content management system built specifically for the hotel marketing team.

Maximize Direct Bookings and Drive More Revenues

A complete CMS (Content Management System) that attracts more visitors and increase web traffic

Trusted by over 1,000 hotels & lodges like yours

From small to medium boutique hotels, resorts, BnB to the largest hotel chains

Our Hotel Website Works Best with a Smart Booking Engine

Imaging a prospect found you on Google, then visited your website and saw the latest offer. He also checked your reviews and photos of the surrounding, and then he decided to book.
Softinn Content Management System
Hotel Website CMS

Professional hotel website design service that focuses on converting lookers to bookers. Content management system included.

Softinn Booking Engine
Booking Engine

Best choice to win direct bookings for your hotels and to promote your hotel business.

Frequently Asked Questions

What is a branded hotel website?

The official website of your hotel. Instead of OTAs, guest can recognize your brand better when booking through your official hotel site.

Why do we need a branded hotel site?

There are few good reasons.

  • To get more direct booking and pay less commission to OTAs (online travel agents); ultimately, improving your hotel revenue.
  • Guest can find more exclusive promotions, details and offers from your hotel. You may also offer MICE (Meeting, Incentives, Conferences, Exhibitions) and tour package on your site for user to book directly with you.
  • Own the booking relationship with your guest, so that they recognize your hotel brand better.
How can a hotel work on direct booking strategy?

It is best to provide the lowest rate, because hotel guest are usually price-sensitive and able to compare rate easily with OTAs. However, if you're concerned over rate parity, you may still offer the same price and provide extra value to direct booker, such as: early check-in, late check-out, free room upgrade (if available), free snacks and more! You may also offer exclusive promo code for users who book directly with you.

How to increase hotel direct booking?

Other than marketing efforts to push direct booking with your hotel, it is essential for a branded hotel site to have certain key features such as: user-friendly navigation, search-engine friendly, optimized web load speed and mobile responsive.

Why can't I just rely on OTAs?

Undoubtedly, OTAs contributes to high number of bookings. However, hoteliers should also acknowledge that:

  • OTA may also contribute to high number of last minute cancellations, which disrupts hotel sales revenue.
  • Some users might be looking for your hotel official website for direct booking rate & perks, if they're unable to find what they need, they might return to OTAs to look for other hotels too.

Develop your hotel brand and showcase your property's unique story on your hotel website.